Check One Two was founded in 2012 by brothers, Simon and Andrew Salter, who were inspired to make a change after recognising that men are needlessly dying from one of the most preventable forms of cancer.
I worked with Check One Two to produce a website that housed the content created by the public to help promote and build the campaign.
Using the hashtag #Feelingnuts users shares are tracked through the various social networks, such as Facebook, Twitter, Youtube, Vine, Instagram etc. to create the first ever socialthon. The campaign eventually reached at least 750 million people globally.
All social drive eventually lead to a live channel 4 comedy show designed to raise awareness of testicular cancer, hosted by Jack Whitehall.